Most of the cotton that leaves Punjab each year is spun into yarn for export and woven abroad. The longest-staple fibres, the ones that make the finest shirting, rarely come home as shirts. We set out to change that.
Why staple length matters
A longer fibre spins into a finer, stronger yarn with fewer loose ends. Woven two-ply, two fine yarns twisted together, it makes a poplin with a soft lustre and a crispness that lasts through hundreds of washes.
The best cloth we use is grown four hours from our atelier.
From field to collar
Our poplin and oxford are woven in Faisalabad, then cut and sewn in Lahore with twenty-two stitches to the inch, a split yoke and mother-of-pearl buttons. It is, we think, the most Pakistani thing we make.
